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216-831-3761
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spotscan@nielsen.com
Market Reports
Market Spotlist
- Our most detailed report. You can examine the list of advertisers and number of spots aired in your market. Filter your results to show just the stations you want to review.
Share of Media
- Our most powerful report. You can compare advertisers’ spending as well as percent share of total advertising dollars spent across radio, newspaper and local TV in your market by month or watch trends develop across a whole year.
Trend Report
- View the month-by-month trend of total expenditure spent by advertisers in your market on radio, local TV or newspaper.
Station Reports
Station Spotlist
- Select date range as well as daypart and view product, advertiser, and the number of times the spot aired on a radio station.
Station Log
- Catch a broad snapshot of station activity when you run a minute-by-minute log of all spots aired on a particular radio station shown in Real Time.
Advertiser Activity
- Monitor a specific advertiser and their product(s) based on which radio stations aired their spots, and in which dayparts.
Welcome to Nielsen SpotScan
The most accurate advertising data available to radio. SpotScan provides an array of detailed reports at the market and station level, including exclusive expenditure data for radio, newspaper and local TV.
National Trends for the past 7 days
by Plays
by Expenditure
Top 10 Advertisers
TW
LW
Advertiser
1
1
WAL-MART STORES INC
2
2
MCDONALDS CORP
3
3
HD RADIO
4
4
GEICO DIRECT INC
5
6
HOME DEPOT INC
6
20
KRAFT FOODS INC
7
7
US GOVERNMENT
8
5
VERIZON COMMUNICATIONS IN
9
8
AUTOZONE INC
10
16
RITE AID CORP
Top 10 Categories
TW
LW
Category
1
1
AUTO DLRSHP
2
2
RESTAURANT-QUICK SVC
3
3
STORE-DEPT
4
4
MISCELLANEOUS PDTS/SVCS
5
7
INSURANCE
6
8
DIR RESP PROD
7
16
STORE-HOME IMPROVEMENT
8
18
STORE-AUTO PARTS-ACCESS
9
9
SUPERMARKET
10
10
ELECTRONIC EQUIP
Top 10 Advertisers
TW
LW
Advertiser
1
1
GEICO DIRECT INC
2
2
MCDONALDS CORP
3
4
GUTHY-RENKER CORP
4
6
HELPWANTED.COM
5
0
CNG FINANCIAL CORP
6
9
ROMANOS MACARONI GRILL IN
7
10
TACO BELL CORP
8
15
WYETH CONSUMER HEALTHCARE
9
3
WAL-MART STORES INC
10
95
OFFICE DEPOT INC
Top 10 Categories
TW
LW
Category
1
1
CORP-GEN
2
4
FSI
3
3
RESTAURANT
4
5
CREDIT SVCS
5
8
SKIN TREATMENTS-MED
6
0
CHECK CASHING SVCS
7
15
DIR RESP PROD
8
9
WEBSITE-EMPLOYMENT SVCS
9
11
MORTGAGE SVCS
10
32
BEER
Trend Report
View the month-by-month trend of total expenditure spent by advertisers in your market on radio, local TV or newspaper.
Market Spotlist
Our most detailed report. You can examine the list of advertisers and number of spots aired in your market. Filter your results to show just the stations you want to review.
Share of Media
Our most powerful report. You can compare advertisers’ spending as well as percent share of total advertising dollars spent across radio, newspaper and local TV in your market by month or watch trends develop across a whole year.
Copyright Nielsen Entertainment 2006-2008.